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[Dave Morris] During the time of our
trial, McDonald's have made 3.6 Billion dollars profits, they've opened
a new store every four hours, and expanded into 31 new countries.
It's not just what goes on at McDonald's itself that is the problem,
it's that key practices that they've pioneered over the last 50 years
are spreading throughout society and becoming the norm.
[Eric Schlosser, Author of "Fast Food
Nation"] And those key characteristics would be uniformity, conformity,
and control. Control over the worker, control over the consumer,
and a very homogenous culture that tries to stamp out genuine
iconoclasm, and tries to control what can be said about these companies
publicly.
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