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[Helen Steel] One of the biggest
battles that we had throughout the trial was getting McDonald's to hand
over the relevant documents. It took literally years before they handed
over their operations manual. Or "The Bible" as they call it.
[McDonald's Operations and Training
Manual] Remember, children exert a phenomenal influence when it comes to
restaurant selection. This means you should do everything you can
to appeal to children's love for Ronald and McDonald's. Birthday
parties are an important way to generate added sales and profits.
Offering toys is one of the best ways to make children loyal supporters.
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