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[Dave Morris] What happened today only
further convinces me that we've been absolutely right to spend five
years of our lives fighting to get over the truth about McDonald's
because they are so dangerous when they target vulnerable children.
And now I'm only angrier and more determined to see this case through to
the end. For McDonald's to try and justify themselves, to bring in
all of their big guns into the witness box, researchers, paid
consultants, heads of department, top executives, members of the board
of directors ...


[Paul Preston, McDonald's UK President,
Witness] We comply with all legislation, all regulatory agencies in our
advertising practices. And I stand by those.

[Helen Steel] Normally, if you're
campaigning against a multinational, if you ever get to speak to
somebody, it's a PR person, and they can just trot out their glib
answers. Whereas, when you've got an executive in the witness box,
they can't walk away. They have to answer your questions.

[Sid Nicholson, McDonald's UK Vice
President, Witness]

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