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DAY 28
[Richard Rampton, QC, lawyer for
McDonald's] Do the plaintiffs aim, and I quote, "nearly all their
advertising at children"?
[Ronald McDonald] Let's teach everyone
the new McDonald's song.
[Eric Schlosser, Author of "Fast Food
Nation"] It was realized pretty early on that people's eating habits are
formed in childhood. And that if you've got people eating this food
young, they would eat it for the rest of their lives. The average
American child sees 20,000 junk food ads per year on television.
And that is their nutritional education. That is how children are
being taught about food. There is no aspect of children's
conscious life that they haven't tried to infiltrate. In the home
through television, the schools through advertising in schools, from
marketing in schools, movies, sports, you name it.
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