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[Stephen Gardener, Assistant Attorney
General, Witness] The point is the entire ad campaign. Not one
little claim and one little ad, but the whole campaign, was
intrinsically deceptive.
[Stephen Gardener, Assistant Attorney
General, Witness] We didn't mind them promoting their foods. We
weren't trying to stop them from selling their foods. Our concern
was simply that they would be selling it under a false pretext.
That they would be telling people, "Don't worry about eating at
McDonald's, because you're really eating healthy food."
[Stephen Gardener, Assistant Attorney
General, Witness] And I do believe that for McDonald's to call its
food nutritious is a lie to the public, whether the British public or
the American public.
How do McDonald's deliberately exploit
children? Nearly all McDonald's advertising is aimed at children.
Although the Ronald McDonald 'personality' is not as popular as their
market researchers expected (probably because it is totally unoriginal),
thousands of young children now think of burgers and chips every time
they see a clown with orange hair.
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