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THE RUDI GERNREICH BOOK

Rudi Gernreich was a great fashion designer who:

  • took inner construction out of bathing suits;

  • was the first modern designer to combine bold, clashing colors;

  • used fabric in unexpected ways -- workmen's shirts in chiffon or mechanics' coats in silk;

  • designed the first knitted tube dresses;

  • was the first to use cut-outs in clothes (portholes in bathing suits and dresses);

  • was the first to use vinyl and plastic in clothes;

  • adapted "street fashions," such as the "leather look," and applied them to fashion;

  • mixed patterns, such as stripes, checks, and dots, in one outfit;

  • developed ethnic and workmen's clothes into fashion;

  • introduced androgyny -- men's suits, hats, etc., on women;

  • designed the topless swimsuit, which freed women's fashion;

  • designed the first see-through clothes;

  • designed the first soft, transparent bra -- the "no-bra" bra;

  • invented "body clothes" based on leotards and tights;

  • designed the first stockings to match or go with a dress;

  • originated the "total look," which interrelated everything from underwear to hats, gloves, and shoes;

  • introduced the military look;

  • used hardware (zippers, dog leash clasps, etc.) as decoration;

  • did the first designer jeans;

  • developed trompe l'oeil clothes (a dress that looked like three pieces but was really one, etc.);

  • invented the "uni-sex" look (clothing that could be worn by both men and women -- skirts for men, etc.);

  • designed the "thong," the first bathing suit to be cut high on the thighs and expose the buttocks;

  • was the first to design men's underwear for women;

  • designed the first bathing suit to expose pubic hair, the "pubikini."

Rudi Gernreich was a proponent of reasonably priced clothes and was anti "status" fashion.  He was also the first designer since Dior to become a household name throughout the world.  The controversy he has caused has continued even after his death.  But the fact remains, he changed the vocabularly of fashion for the twentieth century.

--Peggy Moffitt
Beverly Hills, 1991

 

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